About Aurora

Founded in Ottawa in 2025, Aurora Apparel is all about empowering creativity and self-expression—just be yourself. Each of our collections follows a unique theme, released once and never restocked, capturing the spirit of the moment. We collaborate with companies and creators around the world to turn bold ideas into limited-edition streetwear that speaks to individuality. At Aurora, it’s not just about what you wear—it’s about owning your story.